Our Story

A family's lifelong passion for fashion…

Muriel has always loved dreaming up collections and bringing them to life — a true passion, an instinct she was simply born with.

After more than 20 years designing textile collections, sourcing fabrics, and developing products for major fashion houses, she decided to create Les Piplettes.

In 2012, she opened her first boutique in Lille.

Her mission: to celebrate every woman through carefully curated fashion at accessible prices — because we all deserve to feel beautiful without breaking the bank.

The adventure grows…

Her daughter Victoria, who has been immersed in fashion since childhood, joined the venture. "Fashion is contagious — and I'm pretty sure Mum passed it on to me! When I was little, she'd share her collections and inspirations with me. I loved flicking through her trend notebooks, discovering beautiful fabrics, and above all trying on the samples. It was pure joy."

Today, they work hand in hand to ensure every woman finds that one piece in our wardrobe that truly speaks to her — and gives her all the energy she needs for the day ahead.

With the same eye and the same instinct, mother and daughter handpick pieces that are right on trend — and never compromise on quality.

They seek out styles that make a real difference, with an unwavering commitment to craftsmanship.

Their selections are constantly evolving — always on trend, yet always true to their signature identity: an eye for detail, femininity, and silhouettes and colours chosen with love.

They champion French and European craftsmanship in both design and production, while remaining committed to developing more environmentally responsible collections.

Muriel and Victoria share their passion with every person behind a garment: designers, pattern-makers, embroiderers, seamstresses…

They have built a team of fashion enthusiasts — stylists who are dedicated to welcoming you every day in their boutiques, to ensure you leave feeling your best and carry a truly special memory with you.

Whether in Lille or Toulouse, you can take your time, discover the latest trends, and enjoy warm, attentive advice.